How to remove EXIF data
Add your photos
JPG, PNG, WebP, HEIC or AVIF – one or hundreds. Each photo shows what it contained.
Choose what to remove
Everything, or only the location if you want to keep the camera details and the date.
Download
JPG, PNG and WebP keep their pixels byte for byte; HEIC and AVIF become JPG. Save one by one or as a ZIP.
The only safe place to clean a photo
Uploading a photo to remove its location means handing the location to someone else first. Here the details are read and removed by your own browser – the photo is never sent anywhere, not even to us.
What a photo can reveal
Every photo from a phone carries a second, hidden layer of information. It is called EXIF, and apps rarely show it – but anyone who gets the original file can read it.
| Detail | What it tells |
|---|---|
| GPS location | Where the photo was taken, often to within a few metres – your home, your children’s school |
| Date and time | When you were there, to the second |
| Camera and serial number | Which device took it; the same serial number links photos to each other |
| Software | Which app or editor last saved it |
| Preview image | A small copy of the photo – in some files still from before it was cropped |
| XMP and IPTC | Captions, keywords, names and sometimes a second copy of the location |
| Extra pictures | Depth maps and HDR maps that phones attach to some photos |
Lossless for JPG, PNG and WebP
KeepPixels doesn’t open and re-save the picture. It finds the metadata sections in the file and cuts them out, so the pixels stay byte for byte the same and the file just gets a little smaller. Only the orientation tag stays, so photos aren’t suddenly shown sideways. HEIC and AVIF files can’t be edited this way in a browser, so they are saved as JPG without the details.
Before you share
Check photos before you post them in a forum, sell something online or send them to people you don’t know. Need a JPG from an iPhone photo anyway? HEIC to JPG removes the location by default too. To make the file smaller for an upload form, compress it afterwards.
Learn more
- What is a HEIC file?HEIC is the photo format iPhones use by default. What it is, why Apple chose it, which devices open it, and how to turn it into a JPG when you need one.
- HEIC vs JPG – which is better?HEIC saves space, JPG opens everywhere. A clear comparison of quality, file size, colour and compatibility, and when to use which.
- How to open HEIC files on WindowsWindows can't open iPhone HEIC photos out of the box. Four ways to view them – with Microsoft's extensions, free viewers or by converting to JPG.
- How to make your iPhone save photos as JPGThree ways to get JPGs from an iPhone – change the camera format, convert during transfer, or convert only the photos you share.
Frequently asked questions
What is EXIF data?
Information a camera or phone writes into every photo – the date and time, the camera model, the exposure settings and often the exact GPS position. Most of it stays invisible until a program reads it.
Does removing EXIF data reduce the quality?
No. For JPG, PNG and WebP only the metadata sections are cut out and the image data is copied byte for byte. HEIC and AVIF photos are saved as JPG at quality 90, which looks the same as the original.
Why is the orientation kept?
Many photos are stored sideways with a tag that tells apps to turn them. Without that tag they would suddenly appear on their side. The tag says nothing about you, so KeepPixels keeps it.
Don't social networks remove the location anyway?
Many large networks remove it from the copies they show – but they receive the original first. Messaging apps, email, cloud links, online shops and forums often pass the file on unchanged.
Can I keep the date and camera but remove the location?
Yes. Choose "Only the location". XMP and IPTC data are removed in that mode too, because they can contain a second copy of the location.
Are my photos uploaded?
No. Everything happens in your browser, and the photos never leave your device.