How to convert HEIC to JPG
Add your photos
Drag HEIC files onto the box, choose them with the button, or paste one. Add as many as you like.
Choose quality and privacy
JPG quality 90 suits almost everything. By default the location is removed, while the date and camera details are kept.
Download
Save each JPG on its own, or all of them at once as a ZIP file.
Your photos never leave your device
Most online converters upload your photos to their servers. KeepPixels doesn't. The converter is loaded into your browser and runs there, like an app on your computer. Try it yourself: convert one photo, switch off Wi-Fi and mobile data, then convert the next one. It still works, because nothing has to be sent anywhere.
HEIC and JPG in a nutshell
What is a HEIC file?
HEIC (High Efficiency Image Container) is the format iPhones have used for photos by default since iOS 11 in 2017. It uses the same compression as HEVC (H.265) video, so a HEIC photo takes roughly half the space of a JPG of the same quality. The catch is compatibility: many Windows PCs, older programs, upload forms and photo printing services still can’t open it.
HEIC vs JPG at a glance
| HEIC | JPG | |
|---|---|---|
| File size | About 40–50% smaller | Larger |
| Opens on | iPhone, Mac, most recent Android phones; Windows needs extensions | Practically everything |
| Colour depth | Up to 10-bit, HDR | 8-bit |
| Best for | Saving space on your phone | Sharing, uploading, printing |
When converting to JPG makes sense
- Sending photos to someone with a Windows PC or an older laptop.
- Job application portals and online forms that only accept JPG.
- Ordering prints or photo books from online services.
- Posting pictures on marketplaces, blogs or your own website.
Getting JPGs straight from your iPhone
If you always need JPG, open Settings › Camera › Formats and choose Most Compatible. New photos are then saved as JPG, at about twice the size. To keep HEIC on the phone but get JPGs when you copy photos to a computer by cable, go to Settings › Apps › Photos (on older iOS versions Settings › Photos) and set Transfer to Mac or PC to Automatic.
Learn more
- How to reduce an image's file size without ruining itA form says "max 200 KB" and your photo is 4 MB? What makes images big, the right order of steps, and the sizes that work for common uploads.
- What is a HEIC file?HEIC is the photo format iPhones use by default. What it is, why Apple chose it, which devices open it, and how to turn it into a JPG when you need one.
- HEIC vs JPG – which is better?HEIC saves space, JPG opens everywhere. A clear comparison of quality, file size, colour and compatibility, and when to use which.
- How to open HEIC files on WindowsWindows can't open iPhone HEIC photos out of the box. Four ways to view them – with Microsoft's extensions, free viewers or by converting to JPG.
- How to make your iPhone save photos as JPGThree ways to get JPGs from an iPhone – change the camera format, convert during transfer, or convert only the photos you share.
Frequently asked questions
Is it really free, with no limits?
Yes. There's no sign-up, no daily cap and no maximum number of files. The only limit is your device's memory. If a photo is too large for your browser, we tell you instead of failing silently.
Are my photos uploaded?
No. Your photos are read and converted by your own browser and are never sent to a server. You can check this in your browser's developer tools (Network tab) – no image data goes out.
Will I lose quality?
JPG uses lossy compression, but at quality 90 you won't normally see a difference from the original. For printing or editing, pick 95–100, or convert to PNG, which is lossless.
Why do some converters turn my photos sideways?
iPhones often store portrait photos in landscape and record the rotation separately. Some tools then rotate the picture twice, or not at all. KeepPixels applies the rotation exactly once and saves the JPG upright.
What happens to the location and other EXIF data?
By default only the GPS coordinates are removed. The date, camera model and exposure settings stay in the file. You can also keep everything or remove all photo details.
Does it work on an iPhone or Android phone?
Yes, in Safari, Chrome and other current browsers. Very large photos (48 megapixels, for example) need a lot of memory, so a computer is the fastest option for big batches.
What about Live Photos?
A Live Photo is a still image plus a short video. KeepPixels converts the still image; the video part is left out.
Do I need to install anything on Windows?
No. You don't need the HEIF Image Extensions or the paid HEVC Video Extensions from the Microsoft Store. Your browser is enough.